El Siete Catering

From Rebranding to Corporate Success: A Case Study on El Siete Catering's Journey with a Marketing Agency

Introduction

El Siete Catering, a Mexican food catering company based in Chicago, partnered with our marketing agency to transform its brand and expand its reach. Recognizing the limitations of their original name, "Taquizas y banquetes el siete," our agency embarked on a comprehensive rebranding journey, including a redesigned logo and a simplified name, "El Siete Catering." We developed a new website and provided menu trends consulting, menu engineering, and menu development services, optimizing their catering packages and options. Moreover, our agency delivered essential services such as SEO, SEM, and business listings optimization. By offering business development strategies and implementing pricing strategies consulting, we successfully helped El Siete Catering penetrate the corporate catering market, resulting in increased weekday sales, improved profitability, and an enhanced brand image.

Challenges:

1. Branding and Name Simplification:

   • The original name, "Taquizas y banquetes el siete," was too long, difficult to pronounce, and limited appeal to non-Latino markets.

   • The existing logo and marketing materials lacked quality and had a busy design, primarily available in Spanish only.

2. Menu Enhancement and Development:

   • The catering packages and additional options needed to be redesigned and aligned with current menu trends to attract a wider clientele.

3. Limited Online Presence:

   • El Siete Catering had a Spanish-only website with no access or control over its content.

   • The social media presence was solely in Spanish, missing out on potential English-speaking customers.

Strategies and Implementation:

1. Rebranding and Website Redesign:

   • Logo redesign and name simplification: We rebranded the company as "El Siete Catering," creating a concise and memorable name suitable for a diverse customer base.

   • Professional website development: Our agency designed and developed a new website that showcased El Siete Catering's offerings, highlighting their expertise and professionalism. The website was bilingual, catering to both English and Spanish-speaking customers.

2. Menu Trends Consulting and Development:

   • Menu trends analysis: We conducted extensive research to identify popular menu items and emerging trends in the catering industry.

   • Menu engineering and development: Collaborating closely with El Siete Catering, we redesigned their catering packages and additional options to align with market demands and cater to the preferences of corporate clients.

3. SEO, SEM, and Business Listings Optimization:

   • SEO implementation: We optimized El Siete Catering's website with relevant keywords, meta tags, and backlinks to improve organic search rankings.

   • SEM campaigns: Through targeted search engine marketing campaigns, we increased El Siete Catering's online visibility and generated qualified leads.

   • Business listings optimization: We ensured accurate and consistent business information across various online directories to improve visibility and reach a wider audience.

4. Business Development and Operational Efficiency:

   • Penetrating the corporate catering market: Our agency offered strategic business development services that allowed El Siete Catering to effectively target corporate clients, resulting in increased weekday sales and high-profile partnerships.

   • Pricing strategies consulting: We conducted a thorough cost analysis and recommended pricing strategies to maximize profitability while remaining competitive in the market.

   • Standard Operational Procedures (SOPs) and legal documentation: Our agency developed SOPs and provided legal documentation to protect the El Siete Catering brand, ensuring consistency in operations and minimizing potential risks.

Results and Achievements

1. Increased Sales and Profitability:

   • Corporate catering success: By implementing effective business development strategies, El Siete Catering secured contracts with renowned companies such as Coca-Cola, Walmart, Home Depot, downtown offices, and high-rise buildings.

   • Weekday
     sales growth: With a targeted approach towards the corporate catering market, El Siete Catering experienced a significant increase in weekday sales, leveraging their newly developed menu offerings and enhanced brand reputation.

     1. Improved Profitability and Margins:

        • Pricing strategy success: Through our consulting services, El Siete Catering optimized its pricing structure, resulting in increased profits and improved profit margins. This strategic approach ensured competitiveness while maximizing revenue.

     2. Restructured Packages and Add-Ons:

        • Enhanced profitability: Our menu engineering and development services led to the restructuring of catering packages and add-ons, allowing El Siete Catering to offer tailored options that aligned with customer preferences. This approach led to increased profitability by effectively utilizing available resources and reducing waste.

     3. Strengthened Brand Image and Market Presence:

        • Enhanced marketing materials: We redesigned El Siete Catering's marketing materials, including their business cards, with a cleaner and more professional design. The updated materials showcased the brand's professionalism and attracted a wider range of clients.

        • Bilingual online presence: By developing a bilingual website and expanding its social media presence to include English content, El Siete Catering successfully reached a broader audience, including non-Spanish-speaking customers. This resulted in increased brand visibility and customer engagement.

     4. Streamlined Operations and Risk Management:

        • Standard Operating Procedures (SOPs): Our agency developed SOPs for El Siete Catering, creating streamlined processes and ensuring consistency in service delivery. This allowed the company to operate efficiently and maintain high-quality standards.

        • Legal documentation: We provided essential legal documentation to protect the El Siete Catering brand, minimizing potential risks and ensuring compliance with industry regulations.

     Conclusion:

     Through a comprehensive rebranding effort, menu optimization, and strategic marketing initiatives, our marketing agency helped El Siete Catering transform into a thriving and sought-after catering company in Chicago. By simplifying its name, redesigning its logo, and creating a professional website, El Siete Catering successfully appealed to a broader customer base. The implementation of menu trends, pricing strategies, and business development services resulted in increased sales, improved profitability, and enhanced brand reputation. With its expanded corporate clientele, bilingual online presence, and streamlined operations, El Siete Catering continues to thrive as a leading Mexican food catering company in Chicago, serving notable clients and furthering its success in the competitive catering market.