D’Nuez

Introduction

D'Nuez is a Chicago-based restaurant that was struggling to perform after being established as a small cafe that based their menu mostly using herbalife supplements. In 2014, the owner contacted our marketing agency for assistance in rebranding their business, developing a new name, and creating a new menu. This case study will explain how our agency helped D'Nuez transform into a successful upscale restaurant with two locations in Chicago.

Rebranding and Branding Strategy

After the initial consultation with the owner of D'Nuez, we identified the need for a complete rebranding of the business, starting with a new name. We generated the name D'Nuez and designed the initial branding that would help them stand out in the market. We also created a brand concept for D'Nuez, keeping in mind that it was going to be an upscale cafe that was soon to become a restaurant.

Menu Engineering

One of the biggest challenges for D'Nuez was creating a new menu that would appeal to its target audience while also being profitable for the business. We assisted them in their initial menu engineering, which involved analyzing the cost of ingredients, creating dishes that would appeal to customers, and ensuring that the menu items would be profitable for the business.

Expansion and Growth

With the help of our marketing agency, D'Nuez was able to grow out of its small location in Cicero, Illinois, and move to Chicago's southside. They have now grown to two locations, one in the Pilsen neighborhood and the other in the Archer Heights neighborhood.

Conclusion

In conclusion, our marketing agency assisted D'Nuez in transforming their business from a struggling cafe to a successful upscale restaurant with two locations in Chicago. By rebranding their business, developing a new name and brand concept, and assisting in menu engineering, we were able to help D'Nuez appeal to their target audience and increase their profitability.