Case Studies

 

Since 2011, we've been helping small businesses reach their full potential through corrective and optimization processes. Both the businesses and their business owners had to overcome many challenges and face the most difficult task, self-awareness. But, at the end, all the business owners shared one trait and accomplished common goals.  The business owners were coachable and the business were able to set themselves apart from the rest of their competition and created additional streams of revenue in order to increase their sales.

 
 

La Catedral Cafe & Restaurant - Facebook | Website

A Mexican cafe and restaurant in the Mexican Capital of the Midwest in Chicago, Illinois. (Ongoing Since 2012)

CHALLENGES:

  • High crime rate
  • Low income neighborhood
  • Leased a foreclosed property
  • No parking
  • Restaurant identity crisis
  • Unknown menu concept

SOLUTIONS

  • Digital PR
  • Digital Marketing
  • Social Media Management
  • Personal Branding of Founder
  • Re-Branding of the Business
  • Business Development
  • Community Outreach
  • Target Market Shift
  • Online Customer Service

THE CURRENT SITUATION

  • Added a waiting area and expanded seating to the 2nd floor
  • A second location has opened on the Northside of Chicago
  • Became an attractive business opportunity to potential investors
  • Incubated a sister restaurant chain called Las Quecas
  • Set a menu model for neighboring restaurants
  • Became a Chicago Southside favorite spot by many

 
 

La Dulce Vida Neveria - Facebook | Website

A Mexican ice cream shop and juice bar in Melrose Park, Ilinois. (2012-2015)

CHALLENGES:

  • Low budget
  • Weak online presence
  • Saturated market
  • Competition across the street
  • Lack of competitive advantages
  • Unfinished branding

SOLUTIONS:

  • Re-Branding
  • E-Mail Marketing
  • Digital Marketing
  • Niche Marketing
  • Public Relations
  • Cross-Marketing
  • Media Consulting
  • Business Development
  • Product and Service Innovation
  • Eliminated Printed Advertisement
  • New Market Penetration
  • Social Media Management
  • Database Management
  • Online Customer Service

CURRENT SITUATION:

  • The first Mexican ice cream shop to offer catering.
  • One of the most popular ice shops of Chicago's northwest suburbs.
  • The first full Mexican juice bar in the Chicagoland area.
  • Awarded best ice cream shop near the Oark Park area
  • Expanded list of menu items and added additional services
  • Penetrated new target markets
  • It now has a multicultural customer base.

 
 

The Taco Man Las Vegas - Facebook | Website

A licensed taco catering company in Las Vegas, Nevada.(Ongoing Since 2015)

CHALLENGES:

  • Low budget
  • Weak online presence
  • No branding
  • Non-licensed competition

SOLUTIONS:

  • Re-Branding
  • Digital Marketing
  • Niche Marketing
  • Business Development
  • Product and Service Innovation
  • Eliminated AD Spending
  • Social Media Management
  • Database Management
  • Online Customer Service

CURRENT SITUATION:

  • Became the largest taco catering company in the State of Nevada
  • Ranks 1st on Google
  • Listed as the most reviewed taco caterer in Nevada
  • Expanded list of menu items and added additional services

 
Logo Orquidea Floreria y creaciones PNG.png
 

Floreria La Orquidea - Facebook | Website

An event decor company in Chicago, Illinois. (Ongoing)

CHALLENGES:

  • Low budget
  • New location
  • No branding
  • Weak online presence
  • No English-speaking staff
  • Only Spanish-speaking clientele

SOLUTIONS:

  • Business Re-Branding
  • Personal Branding of Business Owner
  • Digital Marketing
  • Social Media Management
  • Public Relations Consulting
  • Bilingual Advertising

CURRENT SITUATION:

  • No longer a flower shop
  • Started a catering company under the same name: La Orquidea Catering
  • Acquired higher end clientele
  • Services nearby states

 
Diaz Case Law Logo - 2017 - Horizontal Version.png
 

Diaz Case, P.C. - Facebook 

A law firm in Berwyn, Illinois, previously located in Archer Heights, Chicago, Illinois. (2016-2017)

SOLUTIONS:

  • Re-Branding of Business
  • Branding of Business Owner
  • Radio + Facebook Live integrations
  • Community Workshops and Seminars
  • TV Commercial, Radio Program and Text Marketing Scripts and Strategies
  • Media Message Optimization
  • Public Relations Consulting
  • Online Public Relations
  • Personal Social Media Management
  • Influencer Marketing
  • Email Marketing
  • Video Marketing
  • Event Marketing

CHALLENGES:

  • No branding
  • Weak online presence
  • Under new managment
  • Lack of community
  • Lack of marketing integration

Law Office of Juan M. Soliz & Associates

CHALLENGES: