What you should expect when requesting a logo

  1. A questionnaire to answer that will give a good starting point. This is what differentiates the professionalism among designers or agencies. The type of questions tells you how much knowledge and experience the designer or agency has in branding and business development.

  2. A request of samples of logo styles you like. This further clarifies your vision of your future logo.

  3. Your designer or agency should conduct a research of your competiton’’s logos as well as other similar businesses around the globe. This avoids designing similar logos.

  4. You should do a reverse image search at the following link as well as conduct your own research on different search engines to ensure uniqueness. and that not clip art or stock images were used in the making of your logo.

  5. When you have approved your logo you should receive your logo in the following formats:

    • .png

    • .jpf

    • .pdf

    • .rgb

    • .cmyk

    • .ai

    • .psd

As well as the fonts used in .txt format and color codes on a .doc or .pdf document.

By reviewing your logo in.ai or .psd, you will be able to detect if stock images or clip art was used in the making. How? You will not be able to break apart the elements or change the elements individually.

If you ever considered or now, that we have mentioned it, think about trademarking your logo or any graphic design for that matter, you definitely want to execute steps 4 and 5 before you waste your time and money filing a possible reject from the government.

Therefore, please ask exactly what exactly are you paying for because a $50.00 does not look like the above 1-5. You will need different formats according to where you want to place your logo in the future: offline or online, embroidery or screen printing, etc.

It is very common for printing companies to just retrace or redesign your logo using SIMILAR fonts and colors. Then, you end up with different looking logos with different color tones and different fonts.