Los Comales Lombard

Transforming Los Comales Lombard: A Digital Renaissance for a Leading Mexican Restaurant

Introduction:

Los Comales Lombard, an independently-owned Mexican restaurant in Lombard, Illinois, approached our marketing agency with a desire to revamp their online presence and enhance their brand image. Despite experiencing good sales, this particular location suffered from a poor branding strategy, disorganized menus, and an underrepresented online presence. As a trusted partner, we were entrusted with the task of designing a new website and menu to improve their branding and digital marketing efforts. By implementing innovative strategies, rebranding menu items, and optimizing their online platforms, we successfully transformed Los Comales Lombard into the most popular Mexican restaurant in Lombard and the entire state of Illinois.

Challenges:

1. Weak branding and menu organization: Los Comales Lombard struggled with a lackluster brand identity and poorly organized menus that failed to showcase their diverse offerings effectively.

2. Underrepresented online presence: The restaurant's website and social media platforms suffered from generic imagery that did not accurately represent the actual menu items. Additionally, their social media content lacked a cohesive brand voice and appeared robotic.

3. Limited exposure: While Los Comales Lombard enjoyed local success, they aimed to expand their reach and become a dominant player in the Mexican food industry, both within Lombard and throughout Illinois.

Strategies and Implementation:

1. Rebranding and Menu Design:

   • Name modification: We addressed the perception of a limited menu by removing the term "taqueria" and incorporating "Lombard" into the name, emphasizing the restaurant's local connection.

   • Trending menu items: Capitalizing on the nationwide popularity of quesabirrias, we renamed their Taco Jalisco and introduced other trending menu items to attract a broader customer base.

   • Seasonal specials: By developing unique holiday offerings like heart-shaped tortas and taco platters, we created a sense of excitement and exclusivity, resulting in increased sales during special occasions.

2. Website Development and Optimization:

   • Redesigned website: We crafted a visually appealing and user-friendly website that effectively showcased Los Comales Lombard's menu, atmosphere, and weekend mariachi performances, enticing customers to visit.

   • Authentic imagery: We replaced generic images with high-quality photographs of the actual menu items, providing potential customers with an accurate preview of the restaurant's offerings.

   • Brand-consistent graphics: We ensured that the website's visuals and social media graphics aligned with Los Comales Lombard's brand identity, creating a cohesive and engaging online experience for visitors.

3. Social Media Strategy and Growth:

   • Engaging content creation: By leveraging our expertise in digital marketing, we revitalized Los Comales Lombard's social media presence. We developed relatable and engaging content that resonated with their target audience, building a loyal following.

   • TikTok success: Through the creation of just three engaging and viral TikTok videos, we catapulted Los Comales Lombard to become the Mexican restaurant in Illinois with the most TikTok followers, significantly expanding their reach and exposure.

4. Streamlining Catering Requests:

   • Website integration: We implemented a streamlined catering request form on the website, simplifying the process for customers and improving efficiency for the restaurant.

   • Third-party integrations: By establishing business development strategies, we optimized the catering order process, expanding Los Comales Lombard's reach and generating additional revenue streams.

Results and Achievements:

1. Increased Sales and Popularity:

   • Significant sales growth: The strategic rebranding efforts, introduction of trending menu items, and seasonal specials contributed to a remarkable increase in sales for Los Comales Lombard.

   • Enhanced brand reputation: By becoming the most popular Mexican restaurant in Lombard, Illinois. Los Comales Lombard garnered a strong reputation as a go-to destination for authentic Mexican cuisine and family-friendly entertainment, positioning itself as a leader in the local dining scene.

2. Digital Marketing Success:

   • Social media triumph: Through our innovative content creation and strategic social media management, Los Comales Lombard experienced a surge in social media engagement and followership. Our TikTok videos not only solidified their position as the Mexican restaurant in Illinois with the most TikTok followers but also attracted a younger demographic, expanding their customer base.

   • Website transformation: The redesigned website showcased Los Comales Lombard's unique offerings, ambiance, and mariachi performances, providing potential customers with an immersive and enticing online experience. This led to increased website traffic and online reservations.

3. Streamlined Catering Services:

   • Efficient catering requests: By integrating a user-friendly catering request form on the website and leveraging third-party partnerships, we optimized the catering ordering process for both customers and the restaurant. This resulted in streamlined operations, increased catering sales, and improved customer satisfaction.

4. Future Growth and Development:

   • Continued partnership: We are actively collaborating with Los Comales Lombard to explore further product development opportunities, introducing new menu items, and stay ahead of culinary trends.

   • Business expansion: The successful digital transformation has positioned Los Comales Lombard for future growth, potentially leading to franchise opportunities and strategic partnerships.

Conclusion:

Through our comprehensive website design, menu rebranding, and innovative digital marketing strategies, we propelled Los Comales Lombard to the forefront of the Mexican restaurant scene in Lombard, Illinois. By capitalizing on trending menu items, implementing engaging social media content, and optimizing their online platforms, we successfully enhanced their brand identity, increased sales, and solidified their reputation as the most popular Mexican restaurant in the area. With a streamlined catering process and ongoing product development, Los Comales Lombard is well-positioned for sustained success and continued business growth.